Email Sequences & Newsletters
What would you do if Google and Facebook disappeared tomorrow?
How would you connect with your audience of prospects, leads, and loyal customers?
Therein lies the danger of using Facebook (or any other social media platform) as a sole method of community interaction...you're at their mercy.
And although Facebook and Twitter may not implode anytime soon, the scenario gives some food for thought...
Relationship building takes a lot of time, energy, and attention.
But it's crucial to sustaining and growing a business.
Especially for service providers with a market that won't budge until they know, like, and trust you.
Bottom line: Your relationships are an investment worth protecting.
That's where email marketing takes the stage.
No matter what's going on in the world, email allows you to directly engage with your audience in a more personal setting.
You have full communication control that social media fails to offer.
Practically pays for itself.
Return on investment is around 4300%*
That's 4x higher than any other medium including social media and direct mail —
Sounds like a digital marketing win.
*source: Direct Marketing Association
Here's how it would work...
Tell your brand story and familiarize new subscribers with your industry and message.
Build trust and win hearts
Send valuable content like checklists and mini-courses, or link them to your blog posts and build a tribe of adoring fans. Don't forget to showcase your offers and promotions!
The value exchange primes for the sale, compelling leads to buy or book without a moment's hesitation.